More and more people,
especially teenagers are moving towards shopping online. Many teens are
shopping online for mobiles, accessories, electronics, digital items, cosmetics
and almost everything. They love to go online and browse their hot favorite
website. Amazon is a very popular and trendy website among teens both girls and
boys. But, clothing tops the list for maximum purchase among teenagers. Cool
outfits, trendy pieces and fashionable apparel are always in demand. Online
sellers offer attractive options for these and they can handpick from a pool of
choices. Online teenager consumers hardly go brick and mortar shopping. Chris Bowser, an online entrepreneur reviews
online shopping trends among teens.
The
contributions of parents are diminishing
Parental offerings for shopping
have lessened and teens have to come up with their own sources of money for
shopping. This has led to teens turn more towards brick and mortar and shopping
online from stores rather than specialty stores which are very costly. But
still parents do contribute for more than half of their purchases.
Top websites
Top websites among teens are
Amazon, Forever21, Nike, American Eagle outfitters and so on. Many teenagers
say that they love to shop on Amazon. With its top class customer service and
best digital ecommerce practices, Amazon is the preferred one everywhere. There
are some prime reasons for this.
- Personalization of products: Amazon aims at personalizing its products. The moment the customer enters the website, it tracks the customer. It asks for feedback and aims to improve the product. It also refers more products to customers based on their likes and interests. There are bots or customer service executives having a customized and one to one discussion with customers. They find out trends of shopping for the Amazonian customers.
- Customer service: customer service is the most crucial factor in bringing customer traffic to the ecommerce website. Amazon excels in customer service.
- Apart from these two reasons Amazon comes up with cutting edge shopping trends and provides lots of extra facilities like free shipping, reading books on kindle and so on.
Social
media
Social media has a very high
influence on teenager shopping. More than 50% of females and 50% of males shop
on social media sites. Face book chat bots are doing magnificent customer
service. Other social media sites include Peach, Blab, Yubl, Anchor, Slice and
so on. Many social media sites now have marketplaces within them. Teens can
choose the shops they want and buy goods.
Mobile
Mobiles are hot favorites among
teens. More than half of the teenage population own iPhones and tablets. The
smart phone is one of the main methods of accessing the net. So more and more
websites should be made mobile friendly like the way Google has come up with an
idea to load the mobile version of the website instead of the desktop version.
Conclusion
Teens love to shop. They are
swayed y their peer groups and also celebrity shoppers. Teens are sharp witted
shoppers and see trends in selling of a product. They tend to buy at discounted
prices rather than full prices. Read this Chris Bowser review and know more
about shopping trends among teens.
